WHY SCENT MARKETING?
Does your Marketing campaining has a smell? If you have difficulty answering that question, you need to get up to speed on the powerful impact that’s possible by activating your customers’ olfactory nerves.
Brand strategies that tap into the subconscious. When it comes to smells, every brand should have one. Successful firms incorporate scent into their branding approach to build a deeper emotional bond with the consumer .
“Olfactory and other sensory cues are hardwired into the brain’s limbic system, the seat of emotion, and stimulate vivid recollections.”
Three out of four people (74%) are impulsively drawn into a store by a smell.
Once a scent is embedded in an individual’s brain, even visual cues can cause it to be resurrected and even “experienced”.