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SCENT MARKETING LEADS TO CONSUMERS
Our sense of smell is one of the most powerful senses we possess, yet it is often overlooked as we mainly rely on what we see and what we hear.
It is because our capacities for both smell and emotion are rooted in the same network of brain structures,
and no other sense has the same kind of deep access to the brain part where emotions are born and memories stored.
Ambient scent is the most effective in influencing consumer behavior in terms of emotion, evaluation, desire to return to a store and purchasing habits.
We have experienced our own scents at retail shops and confirmed the facts about the power of smell drawing people in to the stores asking "whats that smell" and allowing the engagement of this leads and see them becoming consumers of the retail shop and of our scents.
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